Rob Iddeson, Case IH dealer principal for T H WHITE Pro Agri, has assumed an additional new role as head of T H WHITE Groundcare, managing the business’s four Groundcare branches.

The opportunity arose due to the departure of director Tim Lane, who has left the T H WHITE Group for pastures new.

Rob joined T H WHITE last year having been business development manager at Claydon Drills. He started his career as a farm and estates manager and was later appointed a director at Claas retail dealing with that company’s complete range of machinery.

“Groundcare is a core business for T H WHITE,” said Rob, “and taking responsibility for it is both a privilege and a challenge. I am confident that my strong background in machinery will enable me to take the strategic view that will be necessary to build the business. The key to T H WHITE’s success has always been to deliver the right machine to each customer, regardless of the size and scope of their operation, and then support it with exceptional after sales and service. We will continue to serve our broad portfolio of customers, while seeking out and developing new opportunities.”

Rob will continue his role as Case IH dealer principal.